This wasnt a modification we ignored. Like whatever we tackle, we approached our brand revitalize with the state of mind that anything worth doing deserves doing well..
Our brand-new branding required to catch the essence of Central. We wished to make everyone– no matter where they were — feel the like they would strolling into our home office: amazed, maybe a little bit stunned, and excited for the future. Therefore, in 2019 when former President Bill Purmort kickstarted the procedure of assessing our brand identity, he started by relying on individuals who embody our values the most: our group members and our agents. We spoke at length with both, uncovering the qualities they thought were genuinely at the heart of Central.. What we found was not a surprise. Our culture, our relationships and our dedication to quality– these are the keys to our success. As former CMO and existing President Evan Purmort took on the rebrand effort in 2020, one thing ended up being clear: quality isnt just our goal, its our policy..
Whether its adopting brand-new innovation or taking our client service to the next level, were always looking for methods to elevate the experience for our insurance policy holders and agents alike. This refresh is a possibility to match our branding to that high quality of service weve used for more than a century..
So, what can you expect with the launch of our rejuvenated brand? First, our upgraded logo design, as well as a brand-new logo for the myCentral app, will be incorporated into your Central experience. Youll likewise see our new tagline take center stage..
Progressing, we may have a brand-new look but you can rest ensured our longstanding and steadfast commitment to stability, relationships and quality is one thing that will never change. Its the core of everything we are, whatever we do and whatever you can continue to anticipate as a valued member of our Central family..
For more than 140 years, weve refined our craft, taken care of the information and never gone for 2nd rate. As an outcome, Central Insurance provides coverage that representatives are happy to carry and consumers request by name. What we do, we do well– due to the fact that quality is our policy
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Today, were thrilled to reveal a rejuvenated brand name identity for Central Insurance, consisting of an updated logo design and a new tagline: Quality is our policy.
These four words incorporate the most fundamental of our core worths as a business, honoring the trust you position in us each day..
What we discovered was not a surprise. For more than 140 years, weve developed our craft, taken care of the information and never settled for second rate. As a result, Central Insurance supplies protection that agents are proud to carry and customers ask for by name. What we do, we do well– since quality is our policy